Corporate Training’s $70+ Billion Dirty Secret


According to analyst Josh Bersin, US companies spent well over $70 Billion for employee training in 2013. Analysts predict that amount is will be significantly greater in 2015.

These are the kinds of statistics one might expect C-suite executives to pay attention to. So it’s odd that they seem not to be paying much attention to the ROI for corporate training.

It’s abysmal.

PHOTO elephant in room

Leading experts have studied the subject at length; the statistics they provide differ. Some say there are too many variables to allow for “one-size-fits-all” statements about how much training is retained, and how quickly it is forgotten. They note the  variety of training goals and audiences receiving the training, as well as differences in training delivery methods.

Having said this, there is general agreement among experts in the field that that corporate training’s success rate is, shall I say, “poor.”

One of these experts is Dr. Art Kohn, who has done a great deal of work on “the forgetting curve” and its effect on training retention. He’s also the recipient of not one but two Fulbright Fellowships for work in Cognitive Psychology and Educational Technology. In a recent article in Learning Solutions, he wrote the following:

It is the dirty secret of corporate training: no matter how much you invest into training and development, nearly everything you teach to your employees will be forgotten…this investment is like pumping gas into a car that has a hole in the tank. All of your hard work simply drains away.

The fact is that this “dirty secret” is really not secret at all.

The research and resulting articles about this have been out there for years. Yet there’s not much evidence that corporae executives are acting upon it, despite its its obvious and critical importance to the bottom line.

Bersin’s research also shows an explosive growth in technology-driven training, including self-authored video, online communication channels, virtual learning, and MOOCs. Worldwide, formal classroom education, now accounts for less than half the total training “hours.”

According to Bersin, mobile devices are now used to deliver as much as 18% of all training among what he calls “highly advanced companies.”

Does this mean that employees are using their iPads to access Udemy courses? If so, is there a significant difference in retention rate for employees who have information presented by a live trainer while sitting in a room with 20 fellow workers… versus those who receive it on mobile phone the subway on the way home at night… compared to someone being trained via  iPad while sitting in the living room after the kids have been put to bed?

We won’t have statistics to provide answers to those questions for some time.

But corporations should be watching closely to see if new methods of delivering training result in a dramatic increase in retention among employees once they’re on the job — because if Kohn is right, even achieving a whopping 400% increase in retention will mean that after just one week, the average employee will still be retaining only about half of what is needed on-the-job.

That’s hardly a stunning success rate.

Research has made it abundantly clear that the basic premise that drives corporate training is fatally flawed.

It’s abundantly clear that the training corporations are currently providing to their employees  is not succeeding in providing them with the information they need to do their jobs properly the first time. So why does corporate America keep throwing good money after bad, trying to find a “patch” or download an “updated version”?

It’s as if a purple elephant with pink toenails is standing next to the coffee table and corporations are only willing to acknowledge that there’s an “unusual scent in the air.”

My next blog will give more compelling facts to show why a major change in corporate training is needed.

Coming Soon to Your Workplace: The Internet of Smart Things


Imagine if the equipment you use in the workplace could:

  • show you what you need to know about how they operate
  • tell you how to use them correctly and efficiently
  • help you be safer working with or around them
  • offer you details to complete and submit regulatory forms and checklists
  • show you how to fix them if they are broken
  • provide you with the schematics and diagrams you need
  • help you contact a mentor or emergency assistance
  • and more, lots more.

What if all of this information was delivered automatically whenever you were within a short distance of the machine?  Imagine if it was instantly and securely viewable from any nearby internet-connected device.

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Think of the enormous impact that could have: eliminating errors, boosting employee productivity.  It could dramatically reduce errors and injuries and associated workman’s comp and insurance costs —  all of which would obviously have a positive effect on the bottom line.

We’ve all heard and read about how The Internet of Things in the home will utterly transform the ways in which we live. We’ve heard for years how your refrigerator is going to send a shopping list to your grocery store, your car will make an appointment for an oil change, and the blinds on your windows will automatically close as dusk falls.

What about the Internet of Things in the workplace? It seems to me that far more people need the machines they work with on the job to supply them with specific information.

While I can appreciate that having a dishwasher that will automatically turn itself on when its full might be nice, having a piece of machinery that can provide me with safety warnings or with a checklist before I operate it could prevent me from being seriously injured.

That’s a whole new category that I call “The Internet of Smart Things.”


I recently saw a demo of an app that can make everything I’ve just described above a reality. The app won the Best in Show Award at mLearnCon 2014 DemoFest in San Diego, and it went up against some big names in the Edtech industry.

The app is driven by iBeacon technology connected to any cross-platform internet connected device that can pull information from the cloud. The beacon goes on any machine or piece of equipment and sends out a specific signal when you get close. The app ‘hears’ the signal and calls the cloud for the information on that machine or piece of equipment. You get a tailored menu of information choices that could include safety checklists, operating instructions, functional specs, diagrams, and safety warnings. Whatever you need. Whenever that information is really needed.

You have now crossed over into the Internet of Smart Things.

The opportunities are vast and diverse, across industries ranging from mining, logging oil exploration and refining, to manufacturing, pharmaceutical and medical, construction and engineering, food production and agriculture.

According to a recent Gartner study the size of the market for the Internet of Things (IoT) by 2020 is estimated to be $1.9 Trillion.

And here’s a breakdown by Industry according to another Gartner study:

IoT Market Share 2020

Here’s the link to the 9-minute demo of the app I saw. It’s technical and explains how it works:

https://www.dropbox.com/s/0jq8ohnaykfa09w/DemoFestArchiveBestOfmLearningDemoFest2014Baty.mp4?dl=0

I invite you to take a look and tell me what you think. Looking forward to hearing your thoughts.

Equal Opportunity Corporate Learning


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This post written by Susan Fry and David Grebow

“Push” learning has gone the way of the cassette tape, tube television and electric typewriter.

Leading educators and trainers now regard push learning as inefficient, suboptimal and outdated. Even many schools, often the slowest institutions to change, are rapidly making the transition away from that model.

Yet, despite the fact that “push learning” is clearly not suited for today’s “economy of ideas,” corporations have been surprisingly reluctant to make the necessary change.

Why?

The reason may well lie in the fact that a “pull” learning culture is truly democratic. It’s a culture that encourages and supports everyone to explore and demonstrate their initiative and abilities, allowing the best to rise to the top based on merit.

That sounds like a great benefit to any organization. But when put into practice, the concept can prove to be quite revolutionary.

Throughout history, providing access to knowledge has been a way to control who gained power, wealth and status.

Learning and training are often hoarded and carefully doled out to people upon whom top management wish to confer success. Often, they are golden keys to elite private club that are given to friends’ children, colleagues, and clients, alumni from the same university, people of the same culture, class or color.

There can be no doubt that in the last 50 years, countries with the world’s leading economies have worked to erode discrimination and provide greater employment opportunities to people regardless of their race or gender.

It’s time organizations make another much-needed cultural shift, and “tear down the wall” by replacing the old, “push” learning culture with a “pull” culture that ensures equal opportunity learning.

 

KnowledgeStar is a corporation that consults with large and small organizations to transform themselves into learning cultures. Contact us at David(at)KnowledgeStar.(com) 

Carmel, California: The new epicenter of educational consulting


Move over, Cambridge, Palo Alto, Madison, Ann Arbor, New York and Nashville —  Carmel, California may soon become the hotbed for innovation in education!

We at KnowledgeStar thank our clients  — McGraw-Hill, the United Nations, Brandon-Hall Group, Bersin by Deloitte, and the Navajo Nation — for giving us the privilege of working on such exciting projects this last year. Without them, we wouldn’t have received the nice honor pictured below.

CrystalBlue.png.md.cc.DELY-RBAX-BGVV

Learning, art & science — and golf


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This post was written by David Grebow and Susan Fry

When we talk about creating a learning culture, we’re defining learning as “the ability to adapt what you know and what you know how to do to an ever-changing variety of circumstances.”

To become a learning culture, an organization must understand that learning is not a discrete training event or even a series of them. Rather, learning is an ongoing process, one that occurs over time. Sharing and expanding knowledge in a culture is very different from the “rote learning” or classroom learning model that prevails in most organizations, and which rewards short-term memory.

By “rote learning,” we mean any brief, highly structured learning event that employs quizzes to provide a score intended to gauge how much the participant “learned.” The problem is that the goal of these “learning events” is  to ensure that, to be considered “successful” requires only that the attendees retain information long enough to get a passing score on a quiz or test (or multiple ones, scattered throughout the session.)

Ask yourself what the scores would be if the quiz was taken again, a few days after the “learning event” was over. A huge percentage of what was supposedly “learned” would already have been forgotten. (I’ll leave the cost-effectivemess of such training for another discussion.)

Interestingly, art and science have proved to be two areas where what we’ve just stated above do not apply.

This is because art and science require an evolving degree of knowledge from basic to advanced. Think about learning to play the tuba or conducting a chemistry experiment. This is subject matter that was always learned by apprenticing with or being tutored by a master, someone with a great deal more experience.

Would anyone consider handing a Bach score and a cello to someone who played a little guitar and expect him to master it after two hour-long seminars and a demonstration video?

Real learning is somewhat like sleeping. You do not go to sleep; rather, you go through the process of sleeping, which is completed in a number of stages. If you’re constantly interrupted, you wake up the next morning feeling like you had a bad nights’ sleep. Real learning requires stages as well and you cannot skip over any of them.

What neuroscience researchers have learned by studying golfers helps shed light on this.

They describe how learners reach a point during the adoption phase where they peak at the physical learning part of the game. After enough time has been spent “on the job” practicing the required physical movements, a point comes when it stops being necessary to consciously think about the movements.  When that happens, the brain is freed to focus on the parts of the game that require active mental thought and calculation. When you hear coaches use the phrase “muscle memory,” or tell athletes “get out of your mind” or “you’re over-thinking it,” this is what they mean.

When a golfer has mastered the essentials of the physical game, the mind becomes is table to focus on more complex issues.  And that focus is truly the key to transforming a good player into a great one. But it takes a very long time, and a lot of practice to get to this stage.

An analysis of the eye patterns of novice golfers on a green, lining up a putt, translated the players’ eye movements into graphics. What it showed looked like someone had thrown a plate of spaghetti on the green: there were lines and loops going every which way.When they graphed the eye movement of top golfers, the patterns were a few lines most of them moving directly towards the cup.

The reason why most classes offered by organizations are essentially a waste of time is because they do not include enough time to complete the learning process. The material presented is not reinforced and internalized through experience.  No time is allowed for the learner to practice the concepts or methods that have been presented and try them out in the “real world” or workplace, repeatedly, over time, until they become like “muscle memory.” Because of this, little is retained.

Now imagine what would happen if the organization provided continuous opportunities for learning, actively encouraged its members to be learning continuously, built in time for them to practice, and measured progress not by pop quiz scores, but increased productivity.

Now imagine that the organization is your organization.

Online assessment: Find out if you’re already a learning culture


This post written by Susan Fry

The question I’m asked most frequently these days (besides, “ATM or credit card?”) is “How do I start to create a learning culture in my organization?”

I’d actually prefer to start with a different question, which is “How close is the current culture in my organization to a learning culture?”

Many organizational cultures–and maybe yours–already have some of the key characteristics of a learning culture in place.  Finding out where you stand is the logical first step.

We employ a variety of tools to help organizations understand their culture because it helps makes for a smoother, faster transition from an obsolete “push/training” mode into the “pull/learning” culture.

Below, you can view a sample from one of the assessment tools we use. In the left column , you’ll see brief descriptions of key characteristics that  encourage learning; on the right, you’ll see descriptions of those that block it. Beneath the sample you’ll find instructions for taking and evaluating the assessment. new assessment captureTake a moment to answer the questions yourself.  Some of your answers are likely to be surprising.

You can view the full, printable Learning Culture Assessment here.

How to use this assessment

The assessment asks respondents to rank you organization on each characteristic by writing a number in the square at the bottom of each section.

The number “1” indicates strong disagreement with the statement, while “5” indicates the strong agreement. Adding all the  numbers in each column will show whether your organization is currently perceived to be a learning culture.  Questions that received the lowest scores indicate areas that need the most attention.

After you’ve taken it yourself, I suggest that you distribute this assessment to a group of people within your organization. Choosing as many audit participants as possible from diverse areas and levels of responsibility will provide you with more accurate information.

The survey has an additional benefit: it will communicate that you are starting to take a hard look at how good your organization is at providing learning opportunities that enable employees to do the best job possible.

This assessment was first published in Creating a Learning Culture: Strategy, Technology and Practice (Cambridge, UK; Cambridge University Press, 2004). I’m grateful to Marcia Conner, my colleague from my Peoplesoft days and friend of many years, for recently bringing it to my attention. (Check out her blog at http://marciaconner.com/

In case you didn’t note the publication info above, let me point out that this assessment was published more than ten years ago. In Silicon Valley terms, that makes it almost ancient — and yet I constantly meet people who think the “learning culture” is a radical new concept!

Only Smart Companies Will Win


The Inevitable Future of Learning

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As recently as eight or ten years ago, transforming your organization’s culture from a teacher-led training culture to a learning culture, driven by digital technology, may have been a matter of managerial preference.  Today, it’s an absolute necessity.

The change to digital technology is so profound, so dramatic that it can be compared to the invention of the printing press in 1450 or Edison’s success in making electric lighting commercially viable in the 1880s. We are only now beginning to see the changes.

Digital communication is changing everything about learning. In a recent report on global human capital trends, Bersin by Deloitte advised organizations to look at the ways people learn in their organization and “Prepare for a revolution.”

With all due respect to Bersin by Deloitte, we think their timing is a bit off. The revolution isn’t coming, it is here. In our kids’ K-12 classrooms, changing the ways they learn. Anyone can now be a publisher or a video producer and provide news channels for knowledge. Performance support systems, virtual classes, video conferences and more are finding their way into individual departments and divisions of many companies. Yet the technology is not significantly changing the way we learn in our organizations.

ATD’s 2014 State of the Industry Report confirms that instructors still reign supreme in workplace learning, with 70% of formal training hours delivered by an instructor in a classroom.

While we’ve eagerly adopted digital technology and the changes it has brought to our personal lives, the vast majority of organizations have not seemed to grasp the need to adapt our organizational lives so they embrace the possibilities presented by the digital world. Either they are resistant to the change or simply don’t know how to go about making the change.

In fact, relatively few leaders have fully grasped what enormous benefits there can be in transitioning their training culture to a learning culture and changing the way their employees learn. This is true despite evidence showing that significant value accrues to organizations that make the transformation from one culture to the other.

I have an spent my entire career defining, designing, developing, delivering, and evaluating corporate education programs around the world. When I started, the model was all “push.”  Now it’s becoming “pull”.  About creating an organizational culture that supports people in automatically finding what they need to learn, when they need it, anytime and anywhere. Learning at the point of need.

Susan Fry, Stephen Gill and I have written a whitepaper to answer questions about what we believe is the inevitable future of learning:

  • What is a “learning culture”?
  • Why is creating a learning culture is critical to my organization’s future success?
  • How can I assess progress toward changing my organization’s culture?
  • What are the key elements of a roadmap that I can follow to get started?

If you’re interested in receiving a free copy, leave a comment.

What do you think about the idea of the learning culture?

dilbert on training

Great Guest Blog on Flipping the Classroom


Wendy Roshan: With Flipped Classroom, ‘Old School’ No More

By taking advantage of technology, math teacher Wendy Roshan details how she has evolved her teaching using the ‘flipped classroom’ model.

by Wendy Roshan

I started teaching in the early 1970’s, when one of the most important resources teachers had was the mimeo machine.  All worksheets and tests had to be handwritten and run through a hand cranked copier, which would turn your hands blue from the ink. There weren’t computers in every classroom, we didn’t use SMART Boards (just chalk) and students came to class carrying pencils and notebooks, not smartphones and tablets.

Wendy Roshan

Yet, 40 years later, my computer, iPad, and trusty iPhone has revolutionized my life as a teacher. Today, there’s more information at my fingertips than ever before, literally. I can type up an assignment and email it to the whole class, or even have tests taken (and instantaneously graded) online.  Students can stay in touch with me, and I can communicate with parents 24/7 by email.  It’s a major change from the past, and has a lot of benefits for my students.

However, the biggest change for me occurred a few years ago when my daughter, Stacey Roshan, decided to follow in my footsteps and become a math teacher too. However, having grown up in a different generation, she became a different kind of teacher. While I continued to resist new technologies that were starting to be used in the classroom, these tools came easily and naturally to her. In 2009, Stacey attended the Building Learning Communities Conference and learned about Camtasia Studio, software that would allow her to literally flip her classroom. She began video recording her lectures, which students watched for homework, and during class she walked around the classroom and worked with students 1-on-1 when they needed help solving problems.

After much coercion, Stacey finally convinced me to give the flipped classroom a try, and just one year later my entire teaching life has been turned upside down. I began flipping my AP Calculus class last year, and as a result, 80% of my students scored a “4” or “5” on the AP exam, with half of the class earning a perfect score! Not only were my students thrilled at how high their scores were, I had one of the most enjoyable and rewarding years of my teaching career, as I was able to spend significantly more time working with students individually and in small groups, helping them solve problems, rather than lecturing – and that’s really my favorite part of teaching.

I had no idea how much technology could change the learning experience for me and my students, and I’m not sure I ever would have given into change if Stacey hadn’t practically forced me too. After such an exhilarating year, Stacey and I have been spending the summer preparing for the challenge of flipping our Algebra II classes, which we will both be teaching this coming school year.  We have been making videos together and are really excited to provide a new group of students with an entirely new learning experience then they’re used to.

While at one time, I was only looking forward to my retirement, I now am looking forward to the new and exciting year ahead.  Technology has made me feel young again, as the boredom and tedium of the mimeo machine is gone, and in its place is a whole new world!

Wendy Roshan started her career in Montgomery County public schools teaching Math.  She taught in Tehran, Iran at the Tehran American School for 3 years, was an Adjunct Professor at Montgomery College, and taught at the Langley School in McLean, Virginia. She is currently in a math teacher at the Madeira School in McLean, Virginia, where she serves as department chair.

Towards a Smarter Nation – Update


UPDATE: As bandwidth articles appear and the question start to gain traction, I will add the articles here for those of you who are interested in seeing if America catches up to the rest of the world or continues to fall behind. The article details the importance to the growth of our economy and the strength of our security. Bandwidth is as much a national issue as any other that has been raised, and is even overlooked more than climate change. Increased free or low cost high bandwidth will be the Great Divide between the nations that are pulling ahead and succeeding in the 21st century and those who are not. Today, compared to other countries that are providing the digital pipes for their citizens, we are falling further and further behind.  

This newest piece of the puzzle is from Huffington Post by Robert Pepper, Vice President, Global Technology Policy, Cisco. It supports and takes the premise many steps further.

Two Asian nations — Korea and Singapore — have managed to leapfrog multiple stages of economic development and have transformed into economic miracles. This comes as no accident, in part, because both have taken a planned approach to technological development, starting with national broadband plans, which has led to increased broadband adoption, and successive waves of economic growth.

A new report by the UN Broadband Commission and Cisco shows that Korea and Singapore are the most notable examples of a statistically significant trend; Countries that embrace national broadband plans have increased broadband adoption. The data show that the introduction of a broadband plan accounts for 2.5 percent higher fixed broadband penetration and 7.4 percent higher mobile broadband penetration. This is based on a thorough examination of broadband adoption data from 2001 through 2011.

For developing countries, 2.5 percent is nearly half of current fixed broadband penetration (6 percent). This is a significant impact and at the global level translates into over 175 million more broadband connections. In most cases, a single fixed connection serves multiple people, meaning more than half a billion more people onto broadband.
The report also demonstrates that a competitive market results in higher broadband penetration, with a particularly strong impact for mobile broadband. Competitive mobile broadband markets have 26.5 percent higher penetration on average.

Now why is this important?

Because, as we know, higher broadband penetration drives economic growth and helps nation achieve social goals, such as improved education and health care outcomes.

In the Republic of Korea, for example, the Government instituted a series of IT master plans since the mid-1990s, and the nation has since become a world leader in the utilization and production of IT. Over the last two decades, its nominal GDP per capita has more than doubled from under $12,000 in 1995 to over $25,000 in 2013 and the country consistently ranks in the top 10 countries in terms of average broadband speeds and adoption.

Similarly, in Singapore, the country has had national IT related plans in place since 1985 (starting with the National Computerisation Plan and most recently the iN2015). Over this period, the country has significantly advanced its IT environment. In 1980 Singapore was still at an early stage in IT development as it had only 22.2 fixed lines per 100 people, substantially below other countries such as Australia (32.3 fixed lines per 100 people) and New Zealand (36.1 fixed line per 100 people). But today, Singapore stands atop several measures of IT and broadband adoption, such as the 2013 Networked Readiness Index, where Singapore ranks second worldwide out of 144 countries.

And Korea and Singapore are just two examples; the same trend holds true for Chile, Spain, Latvia, Lithuania, and several other countries, including many on the African continent.
In Nyangwete, a remote Kenyan village of 20,000 people, Community Knowledge Centers are giving citizens Internet access and, with it, connections to language and technology training, health care information, and other resources. Local farmers connect with Kenya Seed Company to buy sorghum seeds then sell back the crops. In 2010, the village’s income from agriculture increased by 34 million Kenyan shillings (almost $400,000). Roughly 10 to 15 percent of the village population has branched out into new business after the influx of money in 2010. The number of women with personal businesses grew 20 to 30 percent since 2010, and the number of women receiving a secondary education has increased by roughly 20 percent since 2010.

Broadband deployment leads to more than economic opportunity; it can help create social progress and lead to healthier communities. In Kenya, Inveneo helped a nongovernmental organization called Organic Health Response (OHR) set up a 512kbps connection on Mfangano — an island in Lake Victoria with 26,000 inhabitants, dirt roads, and one of the highest HIV infection rates in the world. In exchange for having HIV tests every month, residents can access the Internet for free at an OHR training center. Once the broadband link was established, word spread quickly across the island, and within a few hours all 10 computers at the center were in use. As a result, more citizens are connected to the world outside Mfangano and 2,000 of them have enrolled in HIV/AIDS-related social services offered by OHR.

For policymakers thinking about how to jumpstart their economies, there are 5 basic takeaways.

  • Develop a national broadband plan to set a strategic vision for how information technology will drive your country’s knowledge economy;
  • Get buy in from both public and private constituencies;
  • Ensure the plan is balanced between the supply of high-speed Internet and demand driving adoption;
  • Implement rules and regulations that ensure a competitive broadband market;
  • Finally, regularly monitor progress toward broadband targets and ensure implementation and follow through.

To develop a national broadband plan and drive broadband adoption, the report identifies various forms of plans, critical elements of success and builds on the framework of broadband policies we identified in April in the World Economic Forum’s Global Information Technology Report.

The message to policymakers is clear: If you want to increase economic growth, focus on broadband. And to drive broadband, have an effective national broadband plan.

To read the report in full, click here.

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Smartphones Make Kids Smarter


 

 

The educational revolution will be televised … on a smartphone.

NOTE TO MY READERS:  I originally published this in the spring of 2010. At the time I thought it was brilliant. I still do and many of you seem to agree since I get comments on it constantly. It points out a problem and a solution. Knowledge – great ideas, excellent ways to solve pressing problems, smart ways to change  and more – all seem to fly by SO fast that they get lost in cyberspace. The rush to be new and original means that we keep digging the mine shaft instead of mining the gold. So I’m flipping on my headlamp – and ignoring the bird – and for this summer (officially starting today) will repost what I think are some of the best and most relevant pieces I have written. That btw is the solution. It’s always online and accessible. Thanks for all your great support! 

 

We usually focus on education for adults, but every now and again we come across a piece of research that has tremendous implications for education for everyone. This one in particular is a long piece on how smartphones are being use by the digital generation – those born under the @ sign – at school and at home, anywhere and anytime.

The article is an eye -opener and we invite you to do two things. First, take the time to read it all. Second, do the translation. Use your imagination to see how you can go mobile with mLearning. It is a brave new world coming up behind most of us. We need to find ways to make smart use use of smartphones. Make them as  educational in the same way that Sesame Street transformed TV with the Big Green Teacher in a Box – or as it were the garbage can.

It’s estimated that 5 years from now most people around the world will be getting their connection to each other and everything else woven into the world wide web over a smartphone. It’s already happening …

So read on … since you’re either on the school bus or not.

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