Learning is about turning ? into !

Learning always starts with a question. Who?, What?, Where?, When?, Why?, and How? If you’ve ever been a student of journalism you’ll recognize the 5 “W’s” plus the “H” as the prime directive of all curious journalists. Maybe that’s why we still read the news because we learn something new or important about the world every day.

Questions and the Brain

None of this would be possible with the ?. And the ? would not be possible with the ability to imagine and see what is not there. In other words, the ability to think abstractly.

Imagine the following scene. A Neanderthal finds a cluster of red berries. He is hungry and eats some. He does not get sick or die. He shows the berries to his mate. He shows her that it is okay to eat them. She heads out and looks for the barriers. Since she has a mental picture of the berries in her head (an original work of abstract art) she can compare the red berries she sees with the ones she knows are okay to eat. She finds them and has lunch on a sunny patch of grass.

What just happened? The original hunter–gatherer found some berries and after using his stomach with which to experiment, learned that these particular berries were okay to eat. He then took some back to his mate and taught her what the berries looked like and how they tasted, and passed on the idea that they were okay to eat.

She learned and painted an abstract picture of those berries in her head and went to find them. She recognized a bunch, tasted one to make sure they were the same, and sat down for very berry feast.

Without the ability to think abstractly what would have happened? The first Neanderthal to eat would need to bring back a sample, show it to his mate, let her see they were okay berries to eat, and taken her by the hand to the berry bush where she could gather the exact same berries. Nothing to learn – no abstractions needed – just follow the berry bush road.

Here’s a wonderful factoid to support the idea. Neuroscientists had this idea that frustration builds brain connections in the Frontal Lobe where abstract thinking is believed to occur. They decided that driving in traffic was a frustrating experience. Finding your way around London was even more frustrating. So they scanned the brains of new cabbies and then after a year scanned them again. It was clear from the pictures of the brains that the frontal lobes had grown. They learned how to drive in traffic and find their way around olde London town.

Curiosity may have killed the cat but it sure made the cat smarter before it died.

So what does this teach us about learning and teaching?  You need to be curious in order to learn. You do not need to be curious in order to remember and then forget what you memorized. Rote learning is just that – memorize, test and forget.

Real learning has ‘stickiness’. It stays with us. Here are 4 more related factoids.

When emotion is included, we tend to learn more effectively. Emotion is like a “PowerUp” in various video games. In this case learning is measured by being able to recall and use the knowledge and/or know-how long after the learning experience is over.

Vision trumps all other senses. We think visually before we encode language to help recall what we saw. Written words ARE visual. Lines and circles and squiggles and whatever else are A R T.

Spoken words are music. Do-Re-Mi-Fa-Sol-La-Ti-Do. We’re so used to thinking in terms of words that we just take them for granted. How you say what you say has an enormous impact on turning ? into !. An excited voices kindles the fires of curiosity.

Your brain is hardwired to listen to a good story. A good story has a hook at the beginning, a good middle and a clear ending. It will stay in your mind for a long time. If you think I’m wrong how many of you remember the stories you heard as a child? That’s a long time for many of you to remember. You can scaffold what you learn on the story, so it is, in a very real sense, a bridge for memory from now until you forget. A good story interweaves all of the above – emotion, visuals, dramatic voice(s) – into one BIG brainpunch. Just a final note for the moment, in the past, when we lived as tribes of hunter-gatherers, the best place at the fire was always held for the storyteller.

Today over 14 million people in 180 countries either subscribe to Lumosity’s website or have downloaded one of its iPhone apps. And revenues have grown 25% every quarter since its launch.

Never heard of it? Never worked out in one of their Brain Gyms? Here’s the story and it tells us a good deal about the future of learning since that grey matter in tour head that’s deciphering these words right now – actually a few nanoseconds before you get the message – will grow old.

Back up to 2007 …

Lumosity was a scrappy startup looking for seed money. Today, the San Francisco-based company that creates games to make your brain work better is announcing it’s landed over $32 million in new funding. 1,2,3,4 years and counting from $0 to $32M.

Quite the ride. But why you ask …

Tim Chang of Norwest Venture Partners recently told Fast Company the investment story. “When we first invested, we were concerned this was just a niche area for people with Alzheimer’s or other cognitive problems. But Lumosity has proved there’s universal demand for this among all demographics.”

A universal demand. That means you, me and a lot of other brains. Sharp Brains, a market research firm tracking the brain fitness space, estimates that the size of the market for digital products was just under $300 million in 2009.

And they estimate that it will grow to at least $2 billion by 2015. That US$2B.

When you sigh up at Lumosity’s website,  it starts a process in which go through a series of questions to figure out whether you want to improve your ability to remember names, get better at problem solving, or perhaps develop better concentration. Luminosity then designs a series of “courses” tailored to your particular interests.

The “courses” consist of 40 games designed to sharpen a wide range of cognitive skills.

For example, one game is about numbers. Arithmetic problems appear in bubbles, and you need to solve them before the bubble bursts. In a word game, you and several other players are given a three-letter prefix like “pre”.  You must come up with as many words as possible while a clock counts down. The clock is counting how many can you come up with?

(Hint: prescient, preface, presence, prefix, pre-test, preview, pre, you get the idea.

Lumosity CEO Kunal Sarkar believes that brain fitness is the latest wave in the trend of healthy living. For the last 25 years people have been running to the gym, running at the gym, trying to bend over backwards for a yoga class, filling up the parking lots at Whole Foods and organic Farmer’s Markets. So think of it as a gym membership for brain. A subscription costs $14.95 a month or $80.00 a year.

Okay, 10 seconds starts now, how much does a yearly subscription save you, do the math …

This is not really out there anymore. The neuroscience research coming out of universities in the past 20 years has proven that cognitive abilities – your ability to think, reason, concentrate and more – are not fixed. Just as you can pump up by pumping iron , the games that Lumosity lets you play really can make your brain stronger, faster, better and smarter.

Let’s face it. More and more who work in this new Digital Economy rely on how well the grey matter between our ears between our ears functions. Smarter at work is better at work. Lumosity users include traders in Chicago who use the tools as a brain warm up before charging onto the fast-paced trading floor, actors in Los Angeles who need to memorize a script before an audition, even pilots who want to improve their spatial abilities, their reaction times and quick thinking skills before wheels up.

And here’s the kicker that started this whole post. Again from Lumosity CEO Kunal Sarkar. “We don’t necessarily teach you anything but we make it easier for you to learn new things, which is more and more important.” Holy Brain Gym Batperson! Imagine a company that not only provides a gym gym for your body but adds in a Brain Gym for you brain…

Like I said, in this new global hyper-competitive digital economy, only the companies with the highest Corporate IQ will win. A Brain Gym might just be the new espresso maker of the next decade.